When most businesses think of disability and accessibility, they think of the law. But what about business? People with disabilities represent a significant segment of the customer/consumers of any business, comprising about 20% of the US population today. Further, 30% of those using the product or service of any business will be doing so either having a disability themselves or being accompanied by someone who has a disability. Given this, accessibility takes on a new light. By not having products, services and facilities that are accessible to all, companies risk losing significant market share. During this session, we will co-explore how being accessible and welcoming to customers with disabilities can improve business and enhance market share.